Instagram is the best social media marketing platform in the world at present. It has more than 1 billion monthly users and 500 million active Instagram story users. Additionally, 95 million images and videos are shared on Instagram per day. To use Instagram marketing effectively, you need to grow a solid base of Instagram followers. 

Instagram has turned into an online business platform, and many brands are using it to promote their products, drive traffic to their website and build their followers. The larger your followers grow, the more opportunities you can have to create a successful Instagram strategy. Here we are going to see amazing top 10 ideas to increase Instagram followers.

Idea #1: Craft A Great Bio And Profile

Before figuring out how to get more followers on Instagram, one of the important steps is to optimize your profile attractively. Without a bio, username, and image captions, how people know the account belongs to you. Make a compelling profile to convert your visitors to your Instagram followers.

Additionally, add links in your bio to drive traffic to your landing page and use branded hashtags to improve your brand awareness. Keep your username as search-friendly to your audience. Choose a perfect profile picture for your account. If you are a business, use the brand logo as your profile picture.

Idea #2: Find Your Best Time To Post

If you want to really reach a wider audience to enhance your business, use Instagram insights to see when your audience is online. For that, hit the “insights” option from your business profile on Instagram, scroll to “your audience,” and then tap the “see all” option. From the scroll to the bottom and see your audience’s most active time.

To get more engagement for your account, post-Monday to Friday 9 am to 4 pm, the engagement becomes lower before 6 am and after 9 pm every day. Keep a consistent content calendar for posts consistently. You can share 2 to 3 posts per day to keep your feed and followers fresh about your brand.

Idea #3: Work With Micro-influencer

Micro-influencers are famous social media users who have 1000 to 10,000 followers on their accounts, and they are very engaged with their audience. Collaborating with influencers allows businesses and marketers to drive better results while running effective campaigns.

Working with influencers helps you to increase your brand awareness to a wider audience. Choose the perfect micro-influencer for your brand to gain more followers and increase sales without spending more money. Partnering with an influencer will show off your brand to a massive audience in a short period of time.

Idea #4: Experiment With IGTV

Instagram launched IGTV, and it allows you to share 10 minutes videos, and verified users can share up to 1-hour videos. Knowing your audience when they are most active on IGTV and post accordingly. It is an essential way to boost your followers.  

Sharing new videos on your Instagram TV regularly will increase views for your IGTV channel. You can share your IGTV videos on Facebook and other social media networks to gain new followers to your channel. Also, you can share your videos to Instagram stories to get more engagement.

Idea #5: Start Creating Instagram Reels

Reels launched on august 5, 2020, in over 50 countries. It allows users to record 15 second short videos with music. Instagram reels include a wide range of video editing tool speed controls and AR effects. Additionally, it has the option to combine multiple videos. 

Reels are similar to TikTok, and you can reuse your TikTok videos into reels. Create reels to share tips and educate your audience about your brands. Start challenges in reels to boost engagement and get more followers to your account. Use reels to share behind the scene videos to your followers. It will make your followers feel excited and boost users to watch your reels again and again.

Idea #6: Research And Use Hashtags

Hashtags are the essential way to increase your followers on Instagram. Using hashtags in your post makes your content discoverable in the search. Instagrammers can add 30 hashtags per post but get maximum engagement, and you can use 9 hashtags per post.

Using the same hashtag for all the posts will not drive traffic to your account. Use relevant and branded hashtags to increase your visibility. The tight hashtags can help you to reach your target audience and gain more followers to your profile.

Idea #7: Focus On Instagram Stories

Stories are one of the most popular Instagram features. Many marketers are using stories to enhance their business reach. Additionally, one-third of the viewed Instagram stories are posted by the business. Since the story disappears in 24 hours, it has the potential to attract followers’ attention.

Use story highlights to tell your brand story; it will not vanish like stories. Take polls and quiz stickers to know your audience’s opinion about your brand. Also, include a link in your stories to drive traffic to your landing page.

Idea #8:Engage With Your Audience

Interaction with your audience is an essential key to increase your followers on Instagram. Many marketers make the mistake of only focusing on likes and comments they receive without considering the metrics’ audience. If you want to get real followers to your account, you need to engage with your audience.

Always respond to the comments you receive because every comment is an opportunity to get new followers to your account. Use stickers to interact with your audience, ask questions and encourage users to participate in the event.

Idea #9:Write Great Captions

Instagram allows users to share more content or details about brands in their captions. You can use 2,200 characters to tell everything to attract your followers. Use emojis while writing captions. It gives a better understanding of what you are trying to say.

Use below 500 characters to get more engagement for your post. Write compelling words in the forest two lines in your captions and boost users to tap the “read more” option. It is also one of the ways to increase your engagement and gain more followers to your profile.

Idea #10: Analyze Your Result

One of the best ways to get more followers to your account is to look at your Instagram insights. Users can track and monitor some metrics with Instagram insights. Also, there are many analytics tools available to track your Instagram performance.

Through this analytics, users can see their top-performing post, number of likes, views, and shares per post. Also, you can watch which hashtag drives more engagement to your account. Analyze these metrics and create effective content to gain real followers to your account.


If you want to succeed on Instagram’s marketing strategy, you need to grow your followers to reach your goals. Create high-quality content to promote your brand and reach new followers. Growing your Instagram followers seems like a challenge, but if you use the right strategies and techniques, you can definitely get more followers to your Instagram account in 2021.

Author Bio

Caterina Taylor is an experienced social media marketer and writer who works at She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.