Factors to consider when starting online business in Nigeria
Factors to consider when starting online business in Nigeria

One of the easiest ways to make money without a hassle is to get into online business. Of course money only comes in after you have understood the basics of whatever business you want to go into and must have done the background work. Online business in Nigeria is relatively new and makes it easy for early starters to cash in on any niche of their choice.
If you want to join those who are raking in cash to build a business niche for yourself, here are some of the factors you need to consider to have a good footing before you float your online business in Nigeria.
There are several online business niches. It is advisable that you choose area you have interest in and be ready to learn. Niche means a particular area of interest your business is addressing. Are you into information services or selling of products?
Are these services or products for children or adults or are they for teenagers? These are basic questions you must answer. Choose carefully your market audience and target your market with unique product or services.
The next thing you should consider is the demand for your products or services. Often times, it’s not getting into business that matters but staying in business. Thus, you need to consider carefully the market strategy and packaging you will use to make your product or services appealing to your customers.
In the same vein, quality of your services and products are paramount. If you want to build a brand name for yourself, you must ensure that you deliver quality to your customers. Also, you must make it easy for your customers to buy easily whatever you are selling. And this is dependent upon how much your service or product is. Price is important but more important is quality.
Although many customers will run away from high price but if the quality is worth it, they come back for it. But it is better to offer quality product at a lower price, this way, you can make more gain.
Apart from the above, here are most of the things you need as far as doing online business in Nigeria is concerned. I will assume that a website, electricity and internet facility are basics of which you cannot do your business without.
One very important thing is payment process. If you are familiar with this forum, you must have read an article I wrote on how to collect your payment using PayPal in Nigeria where I explained the easiest and problem-free method on using PayPal for your transaction. Therefore, payment method is a very serious issue in Nigeria since you are dealing with international community.
I’m sure that if you duly consider the following points before beginning your online business here in Nigeria, you are very much on your way to making it big.

Article was written by Michael Valentine.

By Haba Naija Admin

Temi Odurinde worked in domain name registration and web hosting industry for many years before becoming a web entrepreneur. He is passionate about web and mobile technologies. Temi contribute mainly to Haba Naija Internet and Technology sections. He has a BSc in Computing and Psychology, a postgraduate degree in Internet Technologies. Outside work, he love Oral Storytelling, long distance running and playing Volleyball.

One thought on “Starting an online business in Nigeria? Factors to consider”
  1. Michael, i do agree with you on all the fact mention above and will like to it. Dedication is a major factor that also needs to be consider. How dedicated one is can be a greater factor in achieving one’s potential in the Nigeria Online Business.

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