Boosting your post on Facebook enables you to push your post to people who like your page and their friends or people you choose through targeting. It also enables you to set your target, choose your target audience and set a budget you can afford.
Why is it important to boost your post?
There are about 2.7 billion Facebook users all over the world. In Nigeria, as of January 2020, there were 26,590,000 Facebook users which accounted for 12.8% of its entire population.
A recent survey records that the majority of Facebook users were men. Amounting for 61%. People aged 25 to 34 were the largest user group (9100 000).
However, the highest difference between men and women occurs within people aged 25 to 34, where men lead by 23,000 000.
Further research states that 4 out of 10 people prefer to browse Facebook that any social network
Choose the post on your Facebook page insight :
The first step to boost a Facebook post is to go to the insight section of your Facebook page.
Scroll down to the left section of your insight page and click on the posts button. You’ll see the list of your posts click on the boost you’d like to boost. If you’re drafting a post that you wish to boost, click on the Boost button in the lower-right corner of the post box.
If you’d like to boost an existing post, click on the blue boost post button in the lower-right corner of the post you wish to boost.
Target your audience:
this is the section where you target the audience you want to reach or engage with the content or post you’re trying to boost.
After clicking on the Boost Post button, you’ll be taken to a menu where you begin to choose the audience(specified demography) you wish to target with your posts which includes :
Note: you can include only people who follow your page and their friends. Also, you could create a new audience option.
At this junction, you can define your intended audience. You can make agreements such as locations, people who are interested in specific topics or pages. Age-range e.t.c.
Set your budget for what you can afford:
After you have successfully chosen your target audience, you’ll need to select a budget for your campaign. When setting your budget, you’ll have a gauge on how far your post will reach under each budget rank. The budget you chose will be the total budget for the campaign spread across the number of days you want the boost to run.
How do you want your post to last:
This is the next stage after setting your budget. You get to decide when you want your post to run. You can choose 4 days, 1 day, 7 days, or 14 days. You can also choose to run the ads until a specified date in the future.
Preview your post:
This section allows you to review the post you’re about to boost. Read and check through to make sure it is free of all errors. Ensure that the links work, and all the visual items you wish to share looks good.
Note: you cannot make changes once the post is live. Hence, make sure you make all the necessary corrections.
Select a payment option:
Select a payment option that is convenient for you. Facebook accepts all the payment types that apply to payment online. Fill out all the required details for payment.
When you finally click the last button to boost, it may take a while to see your post published. Facebook reviews all boosted posts. Therefore, it may take a while before your post is finally published. However, Facebook will notify you once your posts finally go live.
Tips for engaging Facebook post boost creative
Define your audience :
Before you start creating your ads, outline the following questions and provide yourself an answer:
- Who are your audience ?
- Why are you reaching them ?
- What is the purpose of your ads and what do you expect from the ad ?
- What problem are you trying to solve with the ad ?
- What ways does your product help them ?
By answering the following questions, you have a guideline on the purpose and the intended result of the ads.
Think like your audience:
Put yourself in your intended audience shoes. Think like your audience. What are the things that capture your audience’s mind? What does your audience think? Settle this riddle.
For example, let’s say you run a movie academy, you would like to target an audience in such a niche not software, techs, sports e.t.c.
Facebook ads make sense when you target the right audience
More images and videos/less word:
Research has shown that Facebook users get more engaged with pictures, graphics, and videos than writing long epistles. Also, Facebook ads with the image of people tend to perform better than those without.
For example, the majority of Facebook users tend to get along with pictures and videos more than boring articles.
Simply put, Facebook ads get more engaging with pictures and videos.
Be clear and concise:
Make it easy for your audience the message you’re trying to pass across. Keep in mind that people have very short attention spans and tend to scroll through the feed quickly, so being clear with your visual messaging is important. This also goes for your Facebook ad copy – be short and sweet, while enabling people to understand exactly what it is you’re offering.
A strong call to action: Include a strong call to action to initiate immediate action from the User’s end. Use words like “today” and “right now” to make users react more immediately.
Purposes of Facebook ads.
- Traffic: this is meant for sending people to another destination from your ads such as your Facebook page or website.
- Engagement: To increase engagement on your Facebook posts, images, and videos
- Video views: Ads encourage more users to view your Facebook video widely.
- Reach: Allows you to show your ads to a maximum amount of users
- Brand awareness: When you want to reach people who will be interested in your brand or products.
- Lead generation: Helps drive sales leads by requesting user emails.