15 ways to improve your SEO rankings in Nigeria
9 little search engine tricks
9 little search engine tricks

One of the fundamental goals every blogger or digital marketer is to get more traffic to their blogs or website. Though this might be a very difficult puzzle to unravel, yet it is quite easy if one understands the little tricks that come with it. Are you new into the blogging world? Here are some eight little search engine tricks to get more ranking on google pages and gather lots of traffic.

1. Create superb marketing content

Although content marketing is not new in the world of online marketing, it has become the most prominent in the list of digital marketing strategies. The popular phrase “Content is King” cannot be overemphasized in the digital marketing niche. Content marketing is the nucleus of all successful l digital marketing campaigns.

Content is the heart of every blogging and digital marketing strategy

Content is the nucleus of every digital marketing strategy. It is a fundamental tool that determines the success of every digital marketing strategy. It is the basis for SEO because the content is what ranks on Google SERPs. Content determines the success of every PPC campaign because it is the body of the landing pages that draws traffic from campaigns.

Great content helps to bring new leads

According to DemandMetrics content marketing costs about 72% less than a traditional marketing strategy, it generates far more leads. Apart from the fact that content marketing is affordable, it helps to generate more leads for small businesses.

Content helps to build relations and bonds with readers and customers
Great marketing contents help to foster a relationship and build genuine bonds with customers.

Content builds backlinks

Great content is the most effective tool to build backlinks. Great content, resort to great links which improve ranking. Depending on the site that links to the content, your audience multiplies by 2 or more.

Great contents attract ideal buyers
On several occasions, great content that answers questions on services or products attract genuine buyers. A content that speaks to the emotions of the audience, brings more sales.

2. Build internal links

One of the most important, yet neglected search engine tricks for online marketing is internal links. The following are the importance of internal links to online marketing

Internal links help Google find your content
It helps to spread the link juice on articles on your blogs
Internal linking improves page ranks
Improves time spent on your website
It helps to back up your points on your article

3. Increase your social media presence

If you’re a CEO or small business owner, and you haven’t leveraged the power of social media, believe me, you’re missing a lot. The social media platform is one of the most important aspects of digital marketing. The importance of increasing social media presence includes the following

Social media helps to reach millions of customers worldwide.
Social media helps to increase your brand awareness
Social media helps to stay up in mind
Social media marketing is economical
Social media helps to boost sales
It creates customers and audience engagement

4. Use the three types of SEO

Improves your online marketing strategy by leveraging on the three types of SEOs which includes

On-page SEO

This involves finding the best keywords to target on-page content, publishing high-quality content that focuses on target keywords and optimizing keywords using the targeted keyword in all the right places with a good meta tag.

Off-page SEO

This includes the strategy to build your website authority and reputation. This involves having high-quality backlinks and building relationships with other websites.

Technical SEO

Technical SEO deals with improving website backends structure. Which entails improving the following

Crawlability
Mobile-friendliness
Structured data
Security
Site speed
Site architecture
Indexing

5. Create a mobile-friendly website

In recent times, a mobile-friendly website is a standard for online marketing. Having a website does not mean that it can work best on smartphones and tablets, you have to ensure that your website is a mobile-friendly website.

A mobile-friendly website is a benefit for a brands reputation
It improves sites conversion rate
It gives a positive ranking signal
Mobile shopping is taking over
It makes a brand to be more reliable and relevant

6. Optimize your Google my business page for local SEO

One of the most powerful, effective, and efficient ways to advertise an online business is through Google My Business. Google My Business helps online businesses to organise and update business information to connect with customers through Google maps, direct messaging and customer reviews. It also enables business owners to review and analyse how customers search and connect with an online business.
It helps to boost business locally search rankings.
Find out the best time to post marketing content on your website

7. Finding out the best time to post marketing content is one of the key strategies to reach genuine customers

It is important to know the specific time the highest percentage of your audience visit your website. Experiment with different times to know the best time to release or post a new article.

8. Create better graphics for your ads

According to a recent analysis of graphics in online marketing, designs always come first before words. The popular phrase “ A picture is worth a thousand words” is really true in the world of digital marketing.

To be successful in online marketing, you need to create graphics that capture the emotions of readers with respect to your product or service. In recent times, graphics is one of the most important factors of a digital marketing campaign.

All in all, good graphics result in an increase in sales.

9. Branding

Though branding is a popular term in the digital marketing world, its real values have swept deep beyond its popularity. Digital branding in digital marketing is about understanding your value as a business, and messaging these values to your website visitors.

It is every strategy move you make towards everything from your business logo, colours, images, tone of your content, delivery tagline, product offering, and customer service. e.t.c.

Indeed, is a total of everything that differentiate your business from your competitors. It is also a process of creating a unique identity that is recognizable, that extracts an emotional response from prospective, potential and existing customers.

Good branding not only increases conversion, it entirely stands a business out from its competitors.

By Haba Naija Contributor

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